Recently I was listening to a friend talking about the richness of the mix of foreground and background noises in the forest. Quite an engaging topic and it got me thinking about the foreground and background voices of an account manager. In enterprise sales we are repeatedly taken through training that has us focusing on solution selling, strategic selling etc. The training also hones the account manager’s use of their foreground voice. By the foreground voice I mean the direct actions and engagement that deliver progress in a sales process.
On reflection, I struggled to see where this same training helped me develop a background voice. This is where an integrated social media plan for an account manager can bring sustainable value to a sales career.
Imagine being able to influence your sales career through targeted and specific social media communication. This would not only assist in progressing opportunities but create an auditable and verifiable public brand for the account manager. An auditable and verifiable career tapestry.
Part of the challenge is to work out how to plan and co-ordinate the social media campaign and some considerations include:
- How well you know your targeted audience.
- Their importance ranking.
- What is your public brand.
- Which social media channels.
Where to Start with Background Voice?
It can seem complex at the outset but my experiences have taken me through a learning curve that includes:
- Designing a blog and self-hosting Wordpress at GoDaddy .
- Integrating social media profiles eg my Twitter and Facebook profiles using Hootsuite.
- Working out what effective messaging might look like.
- How to measure and react to the measurements.
- Learn about podcasting.
- Interview and publish podcasts (relaunch coming soon) using Soundcloud.
There are more in my "experiences" list, but you might get the idea that it is worth "having a go".
In closing, I would highlight an artificial barrier that is an easy out - that is to say it is new technology and it is for "young people"...whatever that exactly means.
It is all to state of mind and so much of the personal experiments in developing your background voice need no more than basic technology and intent.
Let me know if you want to learn some finer grain on my experiences..it would be fun to share and hopefully save you some time.